Mats Karlsson
Founder Portraits Stockholm
Editorial Portraits
About
Book
FAQ
Mats Karlsson
Founder Portraits Stockholm
Editorial Portraits
About
Book
FAQ

Questions about portrait photography

What does a photographer cost in Stockholm?

Pricing varies depending on scope, usage and complexity.
Most assignments range from focused portrait sessions to more extensive personal branding shoots.

What is the difference between a headshot and an editorial portrait?

A headshot is typically more static and studio-based.
An editorial portrait is created in a real environment, with more context and variation in expression.

How should I prepare for a photoshoot?

Most importantly – you don’t need to know how to pose.

We go through context, usage and wardrobe beforehand to make sure everything feels natural and aligned.

What are the images used for?

Most clients use the images for:

– LinkedIn
– company websites
– press and articles

How many images do I need?

It depends on usage.

Most clients benefit from a small set of strong portraits combined with a few environmental and more relaxed images.

Where does the photoshoot take place?

Usually on location in Stockholm, often connected to your work environment or a setting that supports your role and brand.

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