Mats Karlsson
Founder Portraits Stockholm
Editorial Portraits
About
FAQ
Book
Mats Karlsson
Founder Portraits Stockholm
Editorial Portraits
About
FAQ
Book

Questions about portrait photography

I’m not comfortable in front of a camera. Is that a problem?

Not at all. Most people I work with feel that way.

The session is structured to remove pressure — with clear direction, time to settle, and no expectation to “perform”. The goal isn’t to change how you feel, but to create a situation where it doesn’t get in the way.

What kind of images will I get?

Images that feel natural, considered and aligned with how you want to present yourself.

Typically used for LinkedIn, website, press and presentations — with a mix of portraits, environmental images and variations that work across formats.

How should I prepare?

No detailed preparation is needed.

We go through context, usage and direction in the initial call. If needed, I’ll suggest clothing, locations and structure — but the process is designed to be straightforward.

Where do we shoot?

In real environments — not studio-focused.

This could be outdoors, near your office, or in a location that reflects your context. The environment is part of the image, not just a backdrop.

How long does a session take?

It depends on scope.

A focused session can take 1–2 hours. Broader sessions with multiple locations or variations typically take longer. We define this clearly before the shoot.

How many images will I receive?

That depends on what you need the images for.

Some clients need a small, precise selection. Others need a broader set. The goal is not volume, but a set that works consistently across platforms.

When will I receive the images?

You’ll receive a curated selection shortly after the session, followed by final edited images ready for use.

If timing is critical, we can plan for that in advance.

Do you offer ongoing sessions?

Yes.

Some clients choose to work over time, creating a consistent visual presence across different contexts. In those cases, we plan a small number of sessions across the year.

What does it cost?

Sessions are tailored based on scope and usage.

You’ll find a clear overview on the pricing & scope page. We go through the details in the initial call.

What happens next if I’m interested?

We start with a short call.

It’s a focused conversation where we define what you need, how the images will be used, and how to approach the session.

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