Founder & Leadership Portraits Pricing & Scope
Editorial portrait sessions are shaped around how the images need to be used — and the context they need to work in.
Some need a few strong images for LinkedIn and press. Others need a broader, more flexible set for website, branding and ongoing use.
The difference isn't simply the number of images — it's the breadth, variation and intended use of the final image set.
Most people I work with are not used to being photographed — so the structure of the session matters as much as the result.
What shapes a session
The scope is defined by
- how the images need to function (website, LinkedIn, thought leadership, PR and press)
- number of final images needed
- number of locations
- time required on location
- level of variation (portraits, context, details)
Signature Portrait
A focused editorial session for a small set of strong, natural portraits.
→ typically 12 000 – 14 000 SEK
Personal Brand Editorial
A broader session with variation in environment and expression
→ typically 18 000 – 24 000 SEK
Founder Image Library
A more extensive editorial portrait session creating a versatile image library for ongoing personal and professional communication.
→ typically 28 000 – 38 000 SEK
For commercial commissions
Photography commissioned by companies, agencies or publications is scoped separately based on the brief, production requirements and intended usage.
All prices are excl. VAT
Most clients start with the Personal Brand Editorial session.
What’s included
All sessions include:
- guidance before and during the session
- location-based photography shaped around the person and environment
- a calm, structured process designed around real environments
- curated selection and professionally edited images
- final images prepared for website, LinkedIn, PR and press use
Ongoing sessions
Some founders and executives choose to work together over time — building a consistent visual presence as their role, company and communication evolve.
Instead of a single session, we plan a small number of shoots across the year. This allows the images to evolve with your work while maintaining a clear and consistent expression.
Typically, this means 3–6 sessions per year, adapted to key moments such as launches, updates or new directions.
Ongoing collaborations are scoped individually.
Built around use, not image count
The aim is to create a considered set of images with enough variation to work naturally across the places you need them — while maintaining a consistent visual expression.
How it works
Define the need
We start with a short conversation about purpose, audience and intended use.
Shape the session
We define location, visual direction, scope and the variation needed.
Create
The photography is carefully directed while allowing room for natural moments and expression.
Select & deliver
You receive a curated selection followed by professionally finished images ready for use.
“He goes above and beyond to make sure you get the best possible result. The whole process felt thoughtful and intentional.”
— Konstantin Alexandrov, Founder Mightreya
Discuss your session
If you’re considering updating how you present yourself, the next step is a short call.
