Mats Karlsson
Commercial & Editorial Commissions
Founder & Leadership Portraits
About
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Mats Karlsson
Commercial & Editorial Commissions
Founder & Leadership Portraits
About
FAQ
Book

Commercial & Editorial Portrait Photography

Commissioned portrait photography for companies, agencies and publications — created in real environments.

Natural, considered imagery built around people, place and purpose. From individual portraits to broader visual stories and image libraries for brand communication, PR, editorial and digital use.

Commissioned around the brief

Looking for a focused founder portrait session? → Founder & Leadership Portraits

Every assignment starts with what the images need to communicate, who they are for and where they will be used. The scope can range from a focused portrait commission to a broader image library created across people, environments and situations.

Looking for a focused founder portrait session? → Founder & Leadership Portraits


PORTRAITS

Founders, executives, specialists and leadership teams.
Directed portraits with a natural, credible presence.

ENVIRONMENT

People photographed within workplaces, architecture, cities and landscape.
Context becomes part of the story.

STORYTELLING

Working moments, interactions and wider contextual imagery.
Created to build a more complete visual narrative.

DELIVERY & USE

A coherent image library designed for multiple formats and channels.
Usage is defined around the commission.

Editorial by approach. Commercial by purpose.

Editorial by approach. Commercial by purpose.

My work is rooted in editorial portraiture — observing the person, the environment and the relationship between them.

For commissioned work, that approach is translated into carefully directed photography designed around the brief, the brand and the intended use.

What clients say

Konstantin A - Founder Konstantin A - Founder

Konstantin A - Founder

“They instantly elevate my professional credibility.

The images feel authentic, intentional and aligned with how I want to present myself."

Maja M - Founder & Master Coach Maja M - Founder & Master Coach

Maja M - Founder & Master Coach

"So so real! Your photos communicate more than just a portrait.

They share the essence and soul of the person. I feel honored to be captured by you."

Maria K - Founder Maria K - Founder

Maria K - Founder

“These images tell a story about me as a person.

They’ve already created engagement on my social platforms.”

Have a project in mind?

Tell me what you need the images to communicate, where they will be used and the scope you have in mind.

From there, we define the creative direction, production, deliverables and usage.

Discuss a commission Founder portrait pricing & scope
Person standing against a textured concrete wall in Stockholm, photographed in a natural editorial portrait style
Person sitting by a café window in Stockholm, photographed with natural light in an editorial portrait style
Person standing against a stone wall in a modern interior, photographed in an editorial portrait style
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