Mats Karlsson
Services
Founder & Leadership Portraits
Commercial & Editorial Commissions
Editorial Studio Portraits
About
Contact
Mats Karlsson
MENU
Mats Karlsson
Services
Founder & Leadership Portraits
Commercial & Editorial Commissions
Editorial Studio Portraits
About
Contact

Commercial & Editorial Photography

Photography for companies, agencies and publications - combining natural portraits, people and environments.

Created with an editorial approach and shaped around the brief, the brand and the intended use.

Photography for people, brands and businesses

From leadership portraits to broader visual stories, I create photography that helps businesses communicate who they are, what they do and the people behind them.

Depending on the assignment, this may include:

People & Leadership

Natural portraits of founders, executives, specialistsand teams.

People at Work

Interactions and working situations that communicate expertise and collaboration.

Places & Context

Environments and architecture that add character and context.

Brand Image Libraries

A cohesive selection of images for business communication.

Selected work - MKAdvise, London

An editorial photography asignment creating a versitile image library for MKAdvise's website and brand communication.

Combining portraits, professional interactions, details and environmental imagery, the series provides visual material for different communication needs while maintaining a consistent photographic approach.

Business consultant writing notes in a notebook while seated at a cafe table beside a window.
Close-up of a professional holding a notebook, showing a gold wristwatch and hands during a meeting.
Two business professionals walking together along a tree-lined path during an outdoor conversation.
Two professional women walking and talking outside the Palm House at Kew Gardens in London.
Editorial portrait of a male business professional wearing glasses and a dark jacket against a rust-coloured wall.
Environmental portrait of a female business professional in a black blazer, photographed outdoors in natural sunlight.

Behind the imagery

A behind-the-scenes look at the making of the MK Advise photography series in London.

Editorial by approach. Commercial by purpose.

My photography is rooted in editorial portraiture — observing people, their environments and the relationship between them.

For commercial assignments, this approach is shaped around the brief, the brand and the intended use.

The result is natural, credible imagery created with a clear communication purpose.

What clients say

Konstantin A - Founder Konstantin A - Founder

Konstantin A - Founder

“They instantly elevate my professional credibility.

The images feel authentic, intentional and aligned with how I want to present myself."

Maja M - Founder & Master Coach Maja M - Founder & Master Coach

Maja M - Founder & Master Coach

"So so real! Your photos communicate more than just a portrait.

They share the essence and soul of the person. I feel honored to be captured by you."

Have a project in mind?

Tell me about your business, what you need the images to communicate and how you plan to use them. Together, we can define the creative direction, scope and deliverables.


Discuss a commission
Share
http://www.matskarlssonphotography.com/services/commercial-editorial-photography Copied